Keywords are words or phrases that define the topic, purpose, and scope of a website or piece of content.

They are used to help search engines understand what your site is about and how it should be indexed in their search results. Keywords can also help people find your website when they search for related terms.

When choosing keywords for a website, it’s important to create ones that are relevant to your content and focus on long-tail phrases with moderate competition instead of one-word terms with high competition. You should also use different variations of your primary keywords throughout the page content so that the pages get found by more searches. Additionally, using keyword research tools can help you determine which keywords will generate the most traffic and conversions for your website. By using keywords strategically, you can optimize your content for higher visibility and more targeted traffic that will lead to better conversions.

Additionally, it is important to keep in mind the importance of including meta tags with your keyword list on each page of your website. Meta tags are snippets of code that provide search engines with information about a web page’s content, such as title tags and description tags. These are an important part of helping search engines understand what the page is about and they should be included to help improve its rank in search results. It is also important to use language that people would actually type into a search engine when looking for the topic or service you offer so that it shows up in their relevant searches.

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