Why you need a website
Your customers expect to be able to learn about your business before they visit you. A respectable, stylish, well presented website is as important as your brand. If you don’t have a business website, customers will look elsewhere.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
Utilizing links to networking platforms such as Facebook, Instagram and Twitter you can take control of people perceptions when viewing your business. This also helps create a larger online presence which will help you engage a larger audience. This is a far more effective and cheaper way of attracting potential clients than using old methods such as junk mail.
Your competitors will or already have websites, and if you want to stay competitive in a digital world you need to stand out and get ahead.
Having a eCommerce store means your business is never closed. The website can be generating sales when you are asleep at 3am. This also means that people who are not nearby your physical store now have 24/7 access to your business and its products. This can dramatically help you reach new customers and generate repeat business.